Dr. Erkut Sogut is a highly respected sports lawyer, FIFA-licensed agent, educator, and author, recognized for his transformative impact on the world of football. With over two decades of experience in sports management, Erkut has built a reputation as a visionary leader, guiding players to success both on and off the field. As the founder of GROW, a premier player representation agency, he has successfully negotiated numerous landmark contracts across Europe and the Americas, including a record-breaking Premier League deal in 2018. His agency provides a holistic range of services, from contractual and legal advice to brand development and commercial opportunities, ensuring that each client receives tailored guidance to maximize their potential.
Erkut's approach to representation goes beyond traditional player management. He believes in fostering close, personal relationships with his clients, often working directly with their families to create a support system that nurtures their careers and personal growth. His expertise extends beyond the pitch, having successfully brokered numerous high-profile brand deals and commercial ventures, leveraging his strong legal background to create win-win situations for athletes and sponsors alike.
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